This startup isn’t just another beverage company;

Bevo Beverages set out to redefine the Ready-to-Drink (RTD) market by creating flavours and recipes that stand out. Recognizing a gap in the market—where 90% of RTDs were vodka-based and loaded with sugar—our founders knew they wanted to offer something different. We envisioned a sugar-free rum seltzer that tasted amazing, felt refreshing, and could be enjoyed by everyone.

When it came to selecting flavours, we were intentional about creating a balance of familiarity and innovation. Peach was chosen for its recognizable and comforting taste, giving consumers the chance to compare it to other peach-flavoured options. Pineapple was selected for its perfect pairing with rum, creating a tropical, refreshing experience. Finally, we introduced pomegranate—a bold and unique flavour designed to stand out and offer something entirely new to the market. Together, these three flavours provide a little bit of everything: familiarity, creativity, and excitement.

Choosing the spirit was just as purposeful. We opted for white rum because it offered a clean, smooth taste without the aftertaste often associated with vodka. It allowed us to be different while maintaining a light, refreshing base for our flavours. While we considered other spirits, none could achieve the desired taste and balance we wanted. Once we paired our carefully crafted flavours with the white rum base, we knew we had created something truly special.

After more than three years of perfecting our recipes, we launched Bevo rum seltzers to deliver a drink that brings people together to create unforgettable memories. Now available in over 115 retail locations across Alberta, Saskatchewan, Yukon, and the Northwest Territories, we’re excited to continue sharing our passion with the world.